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Sunnyvale, CA – March 30, 2009 – In response to growing demand for its Visual Enhancement Engine (VEE) technology among users of Qualcomm’s latest Mobile Station Modem™ (MSM™) MSM7xxx-series and MSM8xxx-series mobile processors, including the recently announced Snapdragon family, QuickLogic has announced the development of additional solution platforms in the ArcticLink II VX family. These new ArcticLink II VX family members, the VX4C and VX4C+, incorporate the VESA compliant mobile data display interface (MDDI) used by Qualcomm MSMs with the 2nd generation VEE proven system block (PSB), and embedded framebuffer.
Exane BNP Paribas, an Equity Brokerage and Research Services company, predicts that in 2011, Qualcomm will ship over 100 million mobile processors in 3G Wideband Code Division Multiple Access (WCDMA) handsets, representing 29% market share of the entire WCDMA processor market. This WCDMA market consists of two macro application segments: the smaller form factor multimedia phone, Smartphone and PCD segments, and the mid-size form factor MCD, MID, and Netbook segments. The VX4C and VX4C+ were purposefully architected to address the technical requirements of these unique macro application segments.
VX4C
Tailored for the multimedia phone, Smartphone and PCD segments, the ArcticLink II VX4C platform incorporates the following key features:
• MDDI Type II client with PHY, backwards compatible with MDDI Type I
• Embedded CellularRAM framebuffer, supporting up to Full Wide VGA (854x480) resolution at 24-bit color depth
• VEE 2.0 PSB
• Low-power programmable fabric for implementing multimedia phone, Smartphone and PCD-specific features and use cases such as controlling sensors, haptic devices, touchscreen and LCD backlight control
VX4C+
Tailored for the MCD, MID and Netbook segments, the ArcticLink II VX4C+ platform incorporates the following key features:
• MDDI Type II client with PHY, backwards compatible with MDDI Type I
• Embedded CellularRAM frame buffer, supporting up to Wide SVGA (1024x600) resolution at 24-bit color depth
• VEE 2.0 PSB
• Low-power programmable fabric for implementing MCD, MID and Netbook-specific features and use cases such as keyboard control, touchpad or mouse control, controlling sensors and LCD backlight, as well as enabling dual display functionality
“Development of the ArcticLink II VX4C and VX4C+ solution platforms is yet another example of our commitment to delivering innovative solutions to the mobile market,” said Brian Faith, QuickLogic’s vice president of worldwide marketing. “Since our launch of the VEE PSB in early 2008, we’ve worked closely with OEMs and ODMs worldwide and found tremendous interest in adopting our VEE technology in Qualcomm MSM-based mobile product architectures.”
VEE Technology Improves User Experience
QuickLogic’s VEE technology, based on the proven iridix® core licensed from Apical Limited, improves the user experience of visual media in mobile systems by adaptively enhancing image content for optimum viewing on a mobile display. The technology can also adapt to the effects of ambient lighting on display viewability, giving developers an alternative to simply boosting backlight intensity levels for daylight viewing. The result is a savings in power with a corresponding extension of battery life.
Coupled with VEE, the embedded CellularRAM framebuffer increases handset battery life and reduces Bill-of-Materials (BOM) costs. First, by enabling the mobile processor to transmit display information into the framebuffer quickly, and then go to sleep while the display controller embedded in the QuickLogic solution platform autonomously refreshes the display. Second, the embedded CellularRAM framebuffer enables OEMs/ODMs to use lower cost RGB displays, therefore lowering the overall BOM cost.
“We are excited that QuickLogic is adapting the VEE technology to platforms that are fully purposed for Qualcomm’s mobile processors,” said Dr. Michael Tusch, CEO of Apical, Ltd. “VEE is an ideal solution for optimizing the consumer visual experience and device battery life in the next generation of Internet-enabled mobile devices.”
Availability
The ArcticLink II VX4C and VX4C+ solution platforms will begin sampling to early adopters in August, 2009, with general samples in September, 2009, and are scheduled for production availability in December, 2009. QuickLogic expects to be delivering Customer Specific Standard Products (CSSPs) based on the platform to lead OEM and ODMs in the same timeframe.
About QuickLogic
QuickLogic Corporation (NASDAQ: QUIK) is the inventor and pioneer of innovative, customizable semiconductor solutions for mobile and portable electronics OEMs and ODMs. These silicon plus software solutions are called Customer Specific Standard Products (CSSPs). CSSPs enable our customers to bring their products to market more quickly and remain in the market longer, with the low power, cost and size demanded by the mobile and portable electronics market. For more information about QuickLogic and CSSPs, visit www.quicklogic.com.
QuickLogic is a registered trademark, and the QuickLogic logo is a trademark of QuickLogic Corporation. All other brands or trademarks are the property of their respective holders and should be treated as such.
Quicklogic VEE webpage
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